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Backlinks help Google determine what our website is about and how trustworthy our site is. Getting other websites and blogs to link to us is like getting votes of confidence, and those votes add up. Let’s take a look at how we can start to get backlinks for our small websites and blogs . seo services seo I love discussing how to earn brownie points with Google. We need to learn what Google loves in order for Google to give us the time of day. In case you haven’t heard, I have a Periscope channel, and I’ve been scoping on this important topic of what Google loves. On my periscopes, I often joke around that Google is like a high-maintenance girlfriend and that we want to establish a long-term relationship with and gain its trust. We don’t want a one-night stand with a quick high placement on rankings, which will be temporary, where we can be easily dropped at the curb at the first opportunity if Google sees our site as distrustful. One factor that is still important in the world of search result ranking: backlinking. What is a backlink? A backlink, also known as an incoming link or an inward link, is when another website owner links to you by adding your business name or a related word to their own content, clicking on that chain-looking icon (a chain link, get it?), and adding our url. You know how this works because you do this while blogging, too. The goal is to get others to do it in their own blogs linking to us.

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