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b2b internet marketing

If you’re a small- to midsize-sized business (SMB) and b2b internet marketing space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all. How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online. Being Found 1. The website: Your digital kingdom. Most companies know they need to have a website but don’t recognize just how critical it is. Your website is your digital kingdom, a place where you can share your brand story, connect people directly to your company and make that all-important first impression. Make sure you online presence is up to par by having an engaging customer experience, top-notch branding and easy navigation. 2. Content: What’s your story? Most companies do a great job of explaining what they do but fail when it comes to using more dynamic content (blogs, videos, infographics) to show how they can help. Customers respond to relevant information and education, products and services come later. If you haven’t already, begin telling your story in various formats. The more often you tell, the more likely your story will be heard. 3. Social media: Connecting your ideas with the world. There may be no better way to connect your ideas with the world than through social media. It can be a terrific way to boost your company’s visibility online. One of our strongest recommendations is to focus on sharing highly useful and targeted content that’s of interest to the people you want to connect with.

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